Case Studies

When Meta overhauled how it delivers ads, the changes moved faster than most of the nonprofit sector could follow. We helped Born This Way Foundation close the gap for the Be There Certificate’s Meta campaigns, applying cross-industry learnings to revamp their creative approach and decrease CPA by 87%.

A creator with 1.7M+ followers across three platforms came to us asking for someone to look at his data scientifically. We pulled six years of data across TikTok, Instagram, and YouTube, and what we found offered him a new lens on his content. After the audit, he added over 328,000 new followers on Instagram at a 6.7% engagement rate, more than double the platform benchmark.